Sleep Masks

Engineered Print design


As a solo designer functioning as an entire creative department at Bucky, I wore many hats. One of my favorites was creating new prints. When I started, we had thousands of yards of unused fabric in the warehouse. Sleep masks are tiny, and our minimum order on fabric made over 100k masks. When it was time to create new designs, I came up with a solution to our excess fabric problem by gang printing five different print designs all on one roll of fabric. We offered it in 3 color ways, which created 15 prints instead of just 3 and resulted in over a ten-fold increase in sales of sleep masks (and no excess fabric).


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© 2018 Catherine Hubert

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