Design Problems to Solve

• Visual Design: Screen is sized for 800 × 600, appears small on average screens.

• Information Architecture. No cohesive logic for menus ( i.e. Press section doesn't belong with the product section), and too many steps to get to products

• Many of the features like the search & find-a-store didn't work properly

• Site not optimized for search engines (no SEO)

• Difficult to select products from radial buttons, hard to visualize the products.

• Product specifications and care instructions difficult to locate (icons not helpful)

• Confusing check-out system, lacked trustworthiness

• Back-end CMS not flexible

• No separate wholesale information

• It does not reflect the quality of the products