Home Page Before Redesign
Category Page Before Redesign
Product Page Before Redesign
Design Problems to Solve
• Visual Design: Screen is sized for 800 × 600, appears small on average screens.
• Information Architecture. No cohesive logic for menus ( i.e. Press section doesn't belong with the product section), and too many steps to get to products
• Many of the features like the search & find-a-store didn't work properly
• Site not optimized for search engines (no SEO)
• Difficult to select products from radial buttons, hard to visualize the products.
• Product specifications and care instructions difficult to locate (icons not helpful)
• Confusing check-out system, lacked trustworthiness
• Back-end CMS not flexible
• No separate wholesale information
• It does not reflect the quality of the products