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Case Studies and Projects

Showcasing product design, strategy, brand identity, and visual storytelling.

A hand holding a phone showing a PayPal checkout
Vision & Prototyping

PayPal Checkout Vision

Future-state checkout for PayPal’s highest-value enterprise merchants, across web and native mobile. Merchant-branded prototypes, short vision films, and reusable patterns that help the work scale across teams.

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Expedia Group developer portal dashboards on tablets
0 to 1 Product Design

Expedia Group Developer Portal

As Expedia consolidated 20+ brands into three, I designed its first internal Developer Portal: one hub where developers discover, configure, and manage tools, APIs, and services, built on an open-source platform and integrated into the design system.

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The isloved logo above dog-portrait T-shirts
Product Design

isloved.shop Shopify Site

An AI-native Shopify store I built from zero in under a month: 800+ original products across 13,000 SKUs, automated fulfillment through Printify, and AI as a creative partner for copy, SEO, and product management.

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The Annamika app logo on a purple mandala
Product Design, Branding

Annamika: iPad App

An iPad app that turned images into real-time kaleidoscopic visuals, with touch controls and projector support. A go-to tool for VJs and artists, it reached the App Store’s Top 20 with 100K+ downloads in eight languages.

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Butter LONDON campaign shown across devices
Visual Design

Butter LONDON Digital Campaign

A cohesive digital campaign for Butter LONDON, a luxury nail polish brand: landing page visuals, social media graphics, and marketing emails designed to feel like one brand experience across every platform.

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Starbucks B2B cards website on multiple devices
UX + Visual Design

Starbucks B2B Cards

Responsive landing pages for Starbucks’ B2B cards program: flexible layouts adapted for different business stories, plus social and ad creative, designed in close collaboration with a developer across mobile and desktop.

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The Hado Labs logo with a pink snowflake
App Design

Snowflakes iOS App

The first app from my startup, Hado Labs: tap to create snowflake designs from 9,000+ shape combinations. From market research and usability testing to custom UI, iPhone and iPad versions launched in six weeks.

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The StyleBoard app on a phone
Mobile App Design, Startup

StyleBoard App

A startup I co-founded to make fashion shopping fun and social: build whole outfits on one screen, mix owned and new pieces, and shop with AI-powered size, budget, and ethical filters, plus resale and recycling.

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A collage of artworks from Catherine’s gallery visits
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Creative Lab

My creative inspiration.

Dive into my Creative Lab—where I share side projects, creative explorations, travel experiences, and fresh design inspirations.

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Say Hello Salut Hola Ciao Namaste
Say Hello Salut Hola Ciao Namaste

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