Future-state checkout for PayPal’s highest-value enterprise merchants, across web and native mobile. Merchant-branded prototypes, short vision films, and reusable patterns that help the work scale across teams.
As Expedia consolidated 20+ brands into three, I designed its first internal Developer Portal: one hub where developers discover, configure, and manage tools, APIs, and services, built on an open-source platform and integrated into the design system.
An AI-native Shopify store I built from zero in under a month: 800+ original products across 13,000 SKUs, automated fulfillment through Printify, and AI as a creative partner for copy, SEO, and product management.

An iPad app that turned images into real-time kaleidoscopic visuals, with touch controls and projector support. A go-to tool for VJs and artists, it reached the App Store’s Top 20 with 100K+ downloads in eight languages.

A cohesive digital campaign for Butter LONDON, a luxury nail polish brand: landing page visuals, social media graphics, and marketing emails designed to feel like one brand experience across every platform.
Responsive landing pages for Starbucks’ B2B cards program: flexible layouts adapted for different business stories, plus social and ad creative, designed in close collaboration with a developer across mobile and desktop.

The first app from my startup, Hado Labs: tap to create snowflake designs from 9,000+ shape combinations. From market research and usability testing to custom UI, iPhone and iPad versions launched in six weeks.

A startup I co-founded to make fashion shopping fun and social: build whole outfits on one screen, mix owned and new pieces, and shop with AI-powered size, budget, and ethical filters, plus resale and recycling.

Dive into my Creative Lab—where I share side projects, creative explorations, travel experiences, and fresh design inspirations.
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